Congratulations to Treasure Valley Subaru, 2026 Subaru Love Promise^® Retailer of the Year.

The Subaru Love Promise Retailer of the Year Award is the highest honor a Subaru retailer can receive. Each year, only one out of more than 640 Subaru retailers in the United States earns this recognition. This year, that honor belongs to Treasure Valley Subaru of Boise, Idaho.

For customers, that means an experience built around care from the moment they walk through the door. Whether they’re experiencing Subaru capability on an innovative test track, returning for trusted service, or celebrating the purchase of a new vehicle with the entire team, every interaction is designed to make them feel valued.

That same care reaches far beyond the retailer. Together, Treasure Valley Subaru and Subaru of America have donated over $468,000 through the Subaru Share the Love® Event. In 2025 alone, Treasure Valley Subaru has supported nearly 20 local charities. It's a reflection of the values behind every customer experience, and one more reason customers continue to choose Treasure Valley Subaru.

It's this commitment to the Subaru Love Promise that earned Treasure Valley Subaru the 2026 Subaru Love Promise Retailer of the Year Award, demonstrating what it means to be More Than a Car Dealer^®.

Subaru of America proudly recognizes Treasure Valley Subaru as the 2026 Love Promise^® Retailer of the Year for their outstanding commitment to their customers and the community.